Direct Mail - Fashion 2

SERVICES: Photo Art Direction + Design

This 12 page fashion direct mail piece was created to showcase the upcoming spring collection for maurices. Inspired by the bohemian feel of the clothing and the start of a new year I designed the mailer to feel light, airy and organic. This mailer hit customers in January so the focus of the photography was to have a sun kissed feel outdoors to emphasize the arrival of spring.

CLIENT: maurices

PHOTOGRAPHER: Cheyenne Ellis (model)